Great Falls, Va., November 2025—As the holiday shopping season approaches, Emerald One warmly invites nonprofit leaders to explore SmileAssociate, a retail giving initiative designed to continue the spirit of generosity once fostered by Amazon Smile.

With Black Friday on the horizon, Emerald One is delighted to unveil its involvement in the SmileAssociate program: an inspiring approach to weaving charitable giving seamlessly into retail. A unique retail giving program that turns every transaction into an opportunity for positive social impact, SmileAssociate provides a no-cost way for nonprofits to earn roughly 1.5% on eligible purchases.

“We’re excited to help nonprofits tap into the power of retail goodwill,” said LaVerne Council, Chief Executive Officer at Emerald One. “In a year when many nonprofits are suffering from eliminated grants and fewer donations, SmileAssociate gives those organizations another alternative for a consistent funding stream, especially as we head into one of the biggest shopping seasons of the year.”

Every organization on the SmileAssociate platform receives its own custom link and landing page, and can be fully set up in under 24 hours, making it effortless to activate donations during peak shopping season.

Many public sector and community leaders wear multiple hats, often serving as advocates for local nonprofits. During this season of giving, Emerald One invites those leaders and advisors to reach out and join the SmileAssociate platform.

“This is a vibrant way of helping our nonprofits, who in turn are on the front line of supporting and caring for our community,” said Council. “Together, we can transform retail purchases into meaningful missions.”

Interested nonprofit leaders should reach out to Kai Miller, Chief Experience Officer for Emerald One, at kaim@emeraldone.com or 484-269-0880.